Are there too many newsletters like yours?
November 26, 2023
“A lot of people have newsletters like mine. This probably isn’t a good idea.”
That’s a quote from an email I recieved recently.
It began with so much enthusiasm. I could practically feel the passion this reader has for their topic.
Line after line, they poured out all of their wants and desires:
- Everything they wanted to see change in their industry.
- Every topic they wanted to cover.
- Every hot take they have.
It was really good stuff. But it ended with a gut wrenching sigh of defeat.
A lot of people do what you do
When creators are faced with this fact they either use it as an excuse for quitting or fuel for success.
If you’re seeing it as a reason to quit, let’s examine why that might be.
Ask yourself a few questions:
- What problems do I see in my area of focus?
- What are my skills?
- What are my strengths?
- What unique experience do I have?
Those questions are a good starting point to finding your unique perspective.
You have experiences and a way of delivering insights that nobody else has.
Embrace your personality
If I asked you to write down 6 places to get coffee, you could probably make that list pretty quickly. But you could also point out your favorite(s).
The same is true for your content.
A large group of people will absolutely love what you have to share and (more importantly) how you share it.
A large group of people will also ignore what you have to share and follow every word of someone they like better.
There’s plenty of room in any space for a wide range of personalities. So please stop comparing yourself and instead just embrace who you are.
Your next step
This week, share a perspective and/or story with your readers. Something that is you to the core.
You’ll be surprised how many people connect with it.