An easy upgrade to your newsletter quality

Do you focus on quality or quantity?

There seem to be three schools of thought on the subject:

  • Quality over everything: Slow to produce but well made.
  • Quantity over everything: Fast to produce but often full of flaws.
  • Quantity and quality: Somewhat slow to produce but also well made.

Every audience expects something different and you can find examples of creators who have been highly successful in any of those areas. But I assume you’re reading this because you crave quality and quantity without the risk of burnout.

And it's definitely possible.

Quality to Quantity: The Golden Approach

Quality content takes time to produce, but you have to face a hard reality. After all of that work, you're going to send it into the world for a tiny 15 minutes.

Make a new quality piece of content every day and you’ll be prolific!

You’ll also be stressed out and on your way to burn out.

You need quality content with a longer shelf life. What if that amazing newsletter you spend hours writing could live on for months or years?

Here’s how Quality to Quantity works:

  1. Write a quality piece of content. Let’s say this takes you 10 hours.
  2. Send it out as a newsletter.
  3. Take parts of it for social. Find snippets of value to repurpose as social posts or even videos. Maybe you spend 5 minutes reformatting, but that’s better than hours coming up with new ideas.
  4. Rewrite it and send again later. It took you 10 hours to write the original newsletter. Even if it takes you 2 hours to re-write it, you’re repurposing valuable research and ideas in a fraction of the time.
  5. Repeat.

Do this for multiple pieces of content and not only will you have true quality with the bonus of quantity, you’ll also be less stressed about coming up with new ideas.

“Won’t I be repeating myself a lot?”

When I say “send again later”, I mean at least a month later or more.

This is the internet. Even your most dedicated subscribers don’t remember what you sent 2 weeks ago. It might even stick better the third time you send it.

Don’t be a afraid to repeat yourself.

Your next steps

Take some time this week to write a well thought out newsletter issue. Don't be afraid to spend time on it and be intentional.

Once you have that:

  • Use Quality to Quantity to pull out at least 3 social posts from what you’ve written.
  • Re-write that issue two times.
  • Re-write the social posts two times.

Now you have 3 newsletter issues and 9 social posts. That’s at least 1 newsletter a month for the next 3 months and 3 social posts for the next 3 months.

Keep doing this for a compound effect.

Written by Kyle Adams

I work at ConvertKit helping top creators every day and bring what I know about growing your email list to Creator Glue every week.